Search Engine Optimization is the most beneficial and fruitful way of reaching the high profit margins by marketing on the web. If you are not in the top 10 for your market, you are unlikely to get much traffic from any search engine. And Google is the most important search engine in the world today, so achieving search engine positioning, just does not gives better Page Rank, but it increases web traffic on your site. This traffic is relevant and also helps you in achieving better goals and increases leads, sales and profits from your website.
Besides improving the online presence of website it also helps in increasing your company's reputation. And this reputation can also help you achieving customer confidence. To make your business more successful online, search engine optimization is the utmost requirement.
First step of Search Engine Optimization includes insertion of Title and Meta Tags in the HTML code of each of the web pages:
- Title - This is the text that appears in the title-bar of your web browser. It is the first thing someone sees in a search result.
- Description - This is a quick summary of the information on the page.
- Keywords - These are words that are important in the page.
In order to list your website in the search engine databases, search services must have information about your site. Specifically, they must have the name (Title) of your site, a description of your site, and the keywords that can be used to index your site and improve search engine rankings.
